The 2017/18 school year has been one of unprecedented growth for KXSC. Throughout the past year, we have massively expanded our reach both on the airwaves, online, and on campus; bringing our unique mix of programming initiatives to USC community members, alumni, and music fans alike. While the list of accomplishments is long, there are a few that stand out:
Increased Programming and Engagement
KXSC has never reached more listeners and fans than it has during the 2017/18 school year. Across social media, we have expanded our reach to include 4,500 Facebook likes, 4,600 Twitter followers, and 1,100 Instagram followers. These larger engagement numbers enable us to reach even more fans than ever before.
Interest in KXSC from students has never been higher either. Between our fall and winter application periods, we received almost 200 applications from interested students – a historic number that has allowed us to recruit our most qualified classes of DJs to date.
With such fantastic interest from the student body, we have worked to achieve as close to 24/7 programming as we ever have before. Our 128 currently active DJs are on air 122 hours out of the 168-hour week in addition to live student football coverage most Saturdays in the fall. At this rate, we are on track to achieve full, 24/7 programming in the next year.
Improved Education and Development Programs
To keep up with this rapid expansion, KXSC has streamlined and professionalized our training programs for staff and interns alike. Working with our Intern Coordinator and DJ Coordinator, new staff members undergo an extensive training process where they improve their DJ identities, technical mastery, and complete a community-oriented project meant to improve the broader KXSC community. Furthermore, we have invested more time than ever in our current staff to improve skills such as CD-J and traditional turntable DJing.
Over the past year, KXSC has committed itself to engaging communities beyond our own in station activities. Through the creation of a dedicated Facebook page, we have engaged our sizeable alumni base both locally and throughout the country. For local alumni, we have organized tailgates and happy hours so that they can feel involved in where the station is going.
KXSC has also sought out new communities to engage through many ongoing events. Most notable of these events are Amplified Noise (a twice monthly DJ event in the center of campus), Good Karma Café (a weekly DJ event at the Good Karma Café) and a weekly music review contribution to the Daily Trojan. All of these events have helped us become more involved in the communities around us as well as reach new audiences.
So What’s Next?
Even though KXSC has accomplished so much in the past year, we don’t plan on resting on our laurels. In the coming year we hope to continue the expansion through a number of avenues. Perhaps most significantly, we hope to achieve 24-hour programming while maintaining our currently high programming standards. Whether you’re tuning in for music, sports, culture, or news, KXSC will be your one-stop-shop at almost any time of day.
KXSC will also seek to continue engaging new communities including our own. Throughout the past year, we have established new community guidelines to help facilitate meaningful interactions with one another, which we will continue to refine in the coming months. Furthermore, we will continue to engage with alumni to expand their role within the station.
How Can You Help?
Running a radio station isn’t cheap, but it has never been more important. Between equipment upkeep, licensing rights, and the day to day costs of creating amazing content, the dollars tend to add up. Since we are a completely student-run organization with a limited budget, your contribution is incredibly important. Whether you’re able to donate $25, $50, or even $100 or more; your gift makes an incredible difference in keeping high-quality, student-run programming on the air. College radio always has been, and will continue to be a bastion of self-expression, independent thought, and creativity. With your help, we can keep KXSC on the air for years to come.
of Thanking You
Request a song to be played LIVE on air along with an optional shout out during the last week of our fundraiser ! (Song requests must be less than 5 minutes long)
Record your very own personalized station ID that will be broadcast on our station UNTIL THE END OF TIME (potentially). Remote submissions from anywhere in the world are welcome. The only tools you need are your smartphone and your creativity !